SMALL BUSINESS BLOGGING: 20 EASY POST IDEAS

If you run a small business, creating regular, quality content for your customers is one of the keys to marketing success.

All businesses, no matter how small, should have a website and post regular blog articles (I tell you why in this blog) .

But once you’ve decided to jump on the blogging train, how do you know what to say?

Writers block is real, my friend! And if writing isn’t your day job, it can be even harder to come up with clever content that will educate, entertain and inform your readers.

A small business copywriter can help you take all your great ideas and turn them into blog posts your customers will love.

To help you get started, here are 20 blog post ideas that any small business could write about:

Elaborate on a Frequently Asked Question
Meet the owner, Meet the Team or Meet a staff member
Road test or review a product or service
Create a seasonal post - something related to the weather or change of seasons, it might be shorter haircuts for summer, or how to clean your air conditioner filter, or a hearty winter recipe
Teach us something - what are you an expert in? Pick one thing and tell us about it.
Help us be safe – e.g. electrical tips, maybe setting your hot water system to a lower maximum temperature to avoid serious burns
Help us save money – e.g. How to make tasty meals using cheaper cuts of meat, or when is the best time of year to buy a new car
Turn a testimonial into a case study – if you got a great review from a loyal customer - elaborate on their story. Talk about how your product or service made their life easier or better. Take a nice photo of them to go with it.
Be current - does something in the news affect your industry? Have there been recalls on certain smoke alarms? Let your customers know what to look for and tell them you don’t stock the faulty product, a new type of hair dye causing lots of allergic reactions – you don’t use that type of product in your salon.
Talk about a mistake you made and how you fixed it – think about something you’ve done in business that you learned from, that could help your customers avoid making the mistake
Share 3 things your customer doesn’t know about you (or your business)
Create a list of the best tools or apps you use in your business that clients might also benefit from
Review a book or product your readers might care about
Bust a myth (or several) related to your industry
Do a ‘day in the life’ of your business, complete with photos.
Have there been changes to laws or regulations in your industry, tell how they affect you or your customers. E.g. Mortgage brokers have been heavily affected by the Banking Royal Commission.
Create a tutorial or how-to guide relevant to your industry or product. A landscape gardener might do a tutorial on how to lay turf properly, or a tiler might blog about different ways to lay subway tiles.
Do you support a charity or sponsor a local event? Write about what it is and why you get behind it.
Trends in your industry? Make a list of what’s in, or out. It could be fashion, flowers or methods to concrete a driveway – it doesn’t matter what your industry is, show off your knowledge
Then and now - been in business a while? How have you evolved? Post pictures of old premises or products and compare to today.

AND IF ALL ELSE FAILS, CALL ME!

At first it can seem daunting to come up with ideas for blog posts, but the opportunities are endless. I suggest you keep a little notebook by your desk, or a list app on your phone and any time you think of something that might be worth writing about, pop it on the list.

If you’re anything like me, if you don’t write it down, that gem of an idea will be gone forever!

And if after all that, you decide blogging takes up too much of your valuable time, why not consider outsourcing to a small business copywriter, who can take the lead and create great content for you?