WEBSITE CONTENT

Project: Website copywriting for beauty salon

Objective: Create on-brand content for new website, using warm, conversational tone of voice. Copy required for all pages including Home, About, The Salon, The Team.


REAL ESTATE INDUSTRY

Project: Property Description, short and long form

Objective: Creative property description, outlining features and lifestyle benefits of the property.


FEATURE ARTICLE WRITING

Project: Feature article for One Thimble Digital Sewing Magazine

Objective: Feature article about TopKnot Girl founder Holly Elson, and how she harnesses the power of social media to drive her home-based creative business.


WEBSITE ABOUT PAGE

Project: About page copy for coffee distribution company

Objective: Write engaging content, which clearly outlines how the business is different from its competitors (no contracts, or minimum orders).


BLOG WRITING

Project: Beauty Salon blog

Objective: Educate customers about the benefits of a new product and promote product sales. Maintain consistent brand tone of voice.


RESUME WRITING

Project: Professional resume preparation

Objective: Write and design executive quality, industry specific resumes. Highlight key skills and write job descriptions that are pleasant to read and jargon-free.


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FLYER COPY

Project: 2-sided DL size flyer copy for beauty salon

Objective: Increase local bookings at a boutique beauty salon. Introduce new staff members, convey warmth and the expectation of a luxurious experience.


MEDIA RELEASE - FAMILY LAW

Project: Media release and pitching to media organisations

Objective: Promote social justice program to be studied in the US by law firm director.


JOURNALISM

Project: News article

Objective: Conduct interviews and write an accurate, balanced and detailed news article about a nurses strike and wage dispute. Fact check, research, edit and proofread. Submit by publication deadline.