Project: Website copywriting for beauty salon
Objective: Create on-brand content for new website, using warm, conversational tone of voice. Copy required for all pages including Home, About, The Salon, The Team.
REAL ESTATE INDUSTRY
Project: Property Description, short and long form
Objective: Creative property description, outlining features and lifestyle benefits of the property.
FEATURE ARTICLE WRITING
Project: Feature article for One Thimble Digital Sewing Magazine
Objective: Feature article about TopKnot Girl founder Holly Elson, and how she harnesses the power of social media to drive her home-based creative business.
WEBSITE ABOUT PAGE
Project: About page copy for coffee distribution company
Objective: Write engaging content, which clearly outlines how the business is different from its competitors (no contracts, or minimum orders).
Project: Beauty Salon blog
Objective: Educate customers about the benefits of a new product and promote product sales. Maintain consistent brand tone of voice.
Project: Professional resume preparation
Objective: Write and design executive quality, industry specific resumes. Highlight key skills and write job descriptions that are pleasant to read and jargon-free.
Project: 2-sided DL size flyer copy for beauty salon
Objective: Increase local bookings at a boutique beauty salon. Introduce new staff members, convey warmth and the expectation of a luxurious experience.
MEDIA RELEASE - FAMILY LAW
Project: Media release and pitching to media organisations
Objective: Promote social justice program to be studied in the US by law firm director.
Project: News article
Objective: Conduct interviews and write an accurate, balanced and detailed news article about a nurses strike and wage dispute. Fact check, research, edit and proofread. Submit by publication deadline.