FIND YOUR IDEAL CUSTOMER: HOW TO CREATE A KICK-ARSE CUSTOMER PROFILE

Before you even think about marketing your business, it’s crucial you know who you’re marketing to. To find your ideal customer, you need to create a customer profile that fills in all the blanks.

I understand, you’re excited and motivated. You have something brilliant to sell and you need to let people know. You need to get client bookings or how else will you pay the bills?

Marketing is an essential part of any business. Without marketing, it’s hard to thrive in any competitive industry.

But how can you reach your ideal customer if you don’t know who they are?

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Dayarne SmithComment
5 THINGS YOU DON'T KNOW ABOUT ME

One of my favourite parts of being a copywriter is learning what makes a business tick.

What makes it different and unique? How can I make my client stand out from others in their industry?

It’s not always an easy exercise, but it’s always worth the effort.

So just for a bit of fun, I tried to think about a few things that were unique about me.

And it was HARD!

But after much thought, here are 5 things you might not know about me - Dayarne Smith, your friendly neighbourhood copywriter!

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SMALL BUSINESS BLOGGING: 20 EASY POST IDEAS

If you’re a small business, creating regular, quality content for your customers is one of the keys to marketing success.

All businesses, no matter how small, should have a website and post regular blog articles.

But once you’ve decided to jump on the blogging train, how do you know what to say?

Here are 20 ideas for blog posts any small business can write about.

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Dayarne SmithComment
4 TIPS TO REDUCE INBOX CLUTTER

Email is an essential business resource, but it also has the potential to be a real time suck. Time is money, and in business sometimes it's your most valuable resource. It's too important to waste. Email is supposed to increase productivity, not hamper it – so here are four quick tips you can put in place right now to reduce some of that inbox clog!

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5 REASONS YOUR BUSINESS NEEDS A BLOG

Blogging … it’s all about parenting, recipes and holiday destinations, right?

Wrong! While there are plenty of personal blogs published for entertainment and fun, business blogging is something completely different – and it’s a fantastic marketing tool.

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