You’d think blog writing would come easily for a copywriter. But just like most small business owners, I struggle to write my own blogs. I’m time poor, focused on client work and if I’m completely honest, sometimes it feels like it’s all been said before.
Read MoreAs the end of 2019 approaches at lightning speed, I can’t help but take a minute to reflect on what I’ve accomplished this year.
After a quiet first few months spent rebuilding, rebranding and getting my groove back, I’m pretty chuffed with how 2019 unfolded. Check out my year in review to find out what I learned, loathed and loved.
Read MoreBefore you even think about marketing your business, it’s crucial you know who you’re marketing to. To find your ideal customer, you need to create a customer profile that fills in all the blanks.
I understand, you’re excited and motivated. You have something brilliant to sell and you need to let people know. You need to get client bookings or how else will you pay the bills?
Marketing is an essential part of any business. Without marketing, it’s hard to thrive in any competitive industry.
But how can you reach your ideal customer if you don’t know who they are?
Read MoreYou live and breathe your business, so naturally you’re the best person to write your website, draft your blog posts or whip up some product descriptions.
Aren’t you?
Well, it depends. Can leave the jargon at the door?
Here are 5 tips to write jargon-free content your customers can understand.
Read MoreOne of my favourite parts of being a copywriter is learning what makes a business tick.
What makes it different and unique? How can I make my client stand out from others in their industry?
It’s not always an easy exercise, but it’s always worth the effort.
So just for a bit of fun, I tried to think about a few things that were unique about me.
And it was HARD!
But after much thought, here are 5 things you might not know about me - Dayarne Smith, your friendly neighbourhood copywriter!
Read MoreIf you’re a small business, creating regular, quality content for your customers is one of the keys to marketing success.
All businesses, no matter how small, should have a website and post regular blog articles.
But once you’ve decided to jump on the blogging train, how do you know what to say?
Here are 20 ideas for blog posts any small business can write about.
Read MoreAre you using big words in your marketing to sound more professional?
Finding it hard to explain your product or service without the industry jargon?
I hate to be the one to break it to you, but you need to stop.
Right now.
Long words and jargon complicate your message and make it harder to read.
Read MoreA few weeks ago, my mum drove up my driveway. I had forgotten she was coming to visit and I didn’t recognise her white 4WD from my quick glance out the window.
I thought: Shit! What did I buy?
Read MoreEmail is an essential business resource, but it also has the potential to be a real time suck. Time is money, and in business sometimes it's your most valuable resource. It's too important to waste. Email is supposed to increase productivity, not hamper it – so here are four quick tips you can put in place right now to reduce some of that inbox clog!
Read MoreBlogging … it’s all about parenting, recipes and holiday destinations, right?
Wrong! While there are plenty of personal blogs published for entertainment and fun, business blogging is something completely different – and it’s a fantastic marketing tool.
Read MoreIt's really important that you present your business in its best possible light, and Facebook is no different. Your business Facebook page is a brilliant marketing tool, as long as it's used in the right way…
Read MoreThere is a lot more to getting your marketing material right than just 'dotting the i's and crossing the t's', but you can never underestimate the importance of correct spelling and grammar.
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